Epicure Digital Menu Boards with Nutritional Menu Labeling Featured at the NRA 2011 Restaurant Show

Beverly Hill, CA (PRWEB) May 17, 2011

Epicure Digital, a leader in digital menu boards, presents the Epicure Digital Menu System with special emphasis on nutritional labeling at the NRA 2011 National Restaurant Association show, McCormick Place, Chicago, IL, 21-24 May, 2011, Booth #1212.

Epicure Digital custom designs highly graphical digital menu board systems to solve your complex menu and point-of-sale marketing issues.

Epicure Digital specializes in developing nutritional menu labeling systems to educate and inform customers to make healthier meal choices. These nutritional labels display as nutritional data, nutritional scoring, and icons representing food groups, healthy choices, allergens, vegan, vegetarian, local and organic, whichever and whenever are applicable.

Epicure Digital menu boards help customers become aware of their choices, helping them make the right decision to achieve a balanced life by eating well. These systems provide tools to increase efficiency, revenues and profitability.

"The restaurant industry has an important journey along the road to improved health and customer satisfaction, according to Kim Blum, MS, RD, at KB Nutrition Consulting in Dallas, TX. Ms. Blum explained The FDA released proposed menu regulations on April 1, 2011, which detail how the restaurant industry must implement the new rules. Per the FDA, retail food establishments with 20 or more locations doing business under the same name and with substantially the same menu items, will be required to clearly list the calorie information on their menus. This is great news for nutrition educators and customers alike! Since 76% of adults said they are trying to eat healthier now at restaurants than they did two years ago (National Restaurant Association Top Ten Facts in 2011), this is the perfect opportunity for restaurants to highlight foods on their menu boards that meet certain calorie and nutrient guidelines. In addition, 54% of Americans polled for the American Dietetic Association Nutrition and You: Trends 2008 survey say it takes too much time to keep track of their diet. Since Americans now consume about one third of their total calories on foods prepared outside the home, it is critical for nutritional information to be available at restaurants in order to help consumers make informed decisions. This journey can be simple and rewarding. Once restaurants move forward to display nutritional information on their menu boards as well as identify healthier menu items, they will meet consumer needs and help Americans lead healthier lifestyles."

Kim Blum is a former USDA employee, owns a consulting company, KB Nutrition Consulting, dedicated to working with restaurants to provide the nutrition information of their recipes.

Epicure Digital Systems is a digital menu board company uniquely integrating its expertise in software technology and food service operations and marketing to create digital signage products and services for the food service industry. Its core product is the Epicure Digital Menu System. Its core services are menu engineering, nutritional menu labeling, and content creation.

The Epicure Digital Menu System lets operators control LCD menu boards and signage in any number of locations, easily and quickly, online, with customized configurable web templates using Epicure Digital LiveMenu and LiveText user interfaces. Operators can change prices and menus, schedule menus and promotions by day part and menu cycle, and display other information such as nutritional labeling and data, videos, photos, and live feeds from the Internet. Clients operate more efficiently and engage customers in powerful new ways.

Epicure Digital engineers and designs customized digital menu boards for each client that solve their complex menu engineering and point-of-sale marketing issues with multi-screen and multi-station digital menus, signage and greeter board systems.

In new construction, remodeling and renovation projects, Epicure Digital works closely with food service consultants and clients to determine the best digital menu system strategy and participates in the management of the projects from concept phase to full implementation.

Epicure Digitals clients include colleges and universities, hospitals, K-12 Schools, independent and chain restaurants, contract food service companies, business & industry, and cinemas and casinos among others.

The companys website (http://www.epicuredigital.com) has an extensive portfolio of its clients multi screen and multi station digital menu board projects.

Come and see the Epicure Digital Menu System at the following shows:

The National Restaurant Association (NRA) Show, McCormick Place, Chicago, IL, May 21-24, 2011, Booth #1212.
The Texas School Nutrition Association (TASN) Annual Conference, Fort Worth Convention Center, Fort Worth, TX, 19-22 June, 2011, Booth #125
The Association of Healthcare Foodservice (AHF) Annual Conference, Arizona Biltmore, Phoenix, AZ June 5-9, 2011, Booth #316
The School Nutrition Association (SNA) National Conference, Gaylord Opryland Convention Center, Nashville, TN, July 14-15, 2011, Booth #2330.
The National Association of College and University Food Services (NACUFS) National Conference, Gaylord Texan Resort & Convention Center, Grapevine, TX, July 14-15, 2011, Booth #115.
The National Association of College Auxiliary Services (NACAS) National Conference, Rosen Shingle Creek Resort & Club, Orlando, Florida, October 25-26, 2011, Booth # 228
CSNA California School Nutrition Association Annual Conference, Sacramento Convention Center, Sacramento, California, November 11-12, 2011, Booth #723

For more information, contact:

Tommy Orpaz, 310-652-8246

torpaz(at)epicuredigital(dot)com

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The National Restaurant Show - Epicure Digital Menu Boards Revolutionize Restaurant Point-of-Sale

Beverly Hills, CA (PRWEB) May 20, 2011

Visitors to the 2011 National Restaurant Association Show, McCormick Place, Chicago, IL, 21-24 May, 2011 will have the opportunity to visit the Chicagos Museum of Science & Industry and Central Dupage Hospital to view Epicure Digital Menu Systems with nutritional menu labeling.

Epicure Digital Systems will be exhibiting in booth #1212 at the show. Visitors to the booth will have the opportunity to view a large selection of digital menu boards featuring nutritional menu labeling and attend hourly nutritional menu labeling presentations.

Epicure Digital is revolutionizing the point of sale in restaurants with its digital menu system. Epicure Digital designs customized digital menu boards that solve our client's complex menu engineering and point-of-sale marketing issues, explained Harvey Friedman, Founder and President. By creatively combining information and nutritional menu labeling with motion graphics and food photography, we produce visually compelling multimedia menus and promotions to help customers make more informed nutritional choices and enhance the dining experience. We call this experience: The Cure for the Menu Bored.

The nutritional labels used on the digital menu boards display as nutritional data, nutritional scoring, and icons representing food groups, healthy choices, allergens, vegan, vegetarian, local and organic, whichever and whenever are applicable. Friedman continued, Using Epicure Digital LiveMenu and LiveText intuitive user interfaces, operators can easily and quickly change prices and menus, schedule menus and promotions by day part and menu cycle, and display videos, photos and live feeds from the Internet on LCD menu boards and signage. These tools provide more efficiency, revenues and profitability, and help customers waiting in line at a restaurants point of sale to make informed choices and achieve a balanced life by eating well.

Epicure Digital provides multi-screen digital menu boards for restaurants and multi-station digital menu systems for institutions.

When dealing with new construction, remodeling and renovation projects, Epicure Digital partners with food service consultants and clients to determine the best digital menu system strategy, helping them manage projects from concept phase to full implementation. Epicure Digitals clients include colleges and universities, hospitals, K-12 schools, independent and chain restaurants, contract food service companies, business & industry, and cinemas and casinos among others. Epicure Digitals website at http://www.epicuredigital.com reveals an extensive portfolio of its multi-screen and multi-station digital menu board projects.

Epicure Digital Menu Systems will be on display at the following shows:

Philly Pizza Restaurant Rolling in the Dough with Text Message Marketing

Wayne, Pennsylvania (PRWEB) May 20, 2011

Main Line Pizza, in Wayne, Pennsylvania, is rolling in the dough since it began using text message marketing a year ago.

It has been very effective, said co-owner Jennifer Saionz who handles the marketing for Main Line Pizza while husband Robert runs the restaurants day-to-day operations. We plan to expand our use of it this year, because it is so cost effective.

In the past, Jennifer has done direct mail, Valpak coupons, calendars and brochures to promote Main Line Pizza, but she has seen the effectiveness of those traditional advertising mediums decline as more and more Americans make their cell phones their primary means of communication.

Direct mail wasnt working as well as we had hoped since the cell phone became so popular, said Jennifer Saionz. We also thought texting would be a great way to promote our business to college kids to get them to come in. Within three miles of Main Line Pizza are several colleges and universities, of which the largest is nearby Villanova University.

Main Line Pizza chose to work with 84444.com which operates a do-it-yourself text message marketing tool owned by Advanced Telecom Services. Im self-taught when it comes to computers and their system was very easy to use, said Jennifer. If you ever get stuck, all you have to do is hit the live help button in the upper right of the screen and they are there to help you.

The first thing the Saionzs had to do when they decided to utilize text message marketing was to create a database of its customers since all mobile marketing is opt-in marketing. That means that customers must give Main Line Pizza permission to send them text messages.

This was done through offering mobile coupons and discounts to their loyal customers. Customers could Text MLPIZZA to 84444 to receive the special offer of the week. Then, once the customer has done so, Main Line Pizza is permitted to send them broadcast text messages in the future.

Main Line Pizza has promoted its keyword (MLPIZZA) and short code (84444) to its customers via window signs, menus, stickers on its pizza boxes, and even at the cash register. Customers can text when they come in the store and get 10% off right there if they show me the text message, said Robert Saoinz. That really has helped build our database.

The first coupon that Main Line Pizza did was to buy a large pizza and get a small for free. This was done to encourage business on Mondays and Tuesdays which are traditionally the slowest days of the week for the restaurant.

The restaurant also did a broadcast text message promotion for a special party platter for the Super Bowl. We got an 11% return rate on the Super Bowl promotion, said Robert. That blew me away.

To help grow its database of cell phone numbers, the restaurant is planning on giving away tickets to a Villanova basketball game next season through a sweepstakes on the text message system. The more people we get in the database, said Robert, the more effective that our promotions will be.

Main Line Pizza is also planning on implementing QR codes. When a customer scans its QR code from a smartphone, the customer will see Main Line Pizzas current menu on the phone.

Our new slogan is were more than just pizza, said Jennifer.

Yes, you are Jennifer. Youre also getting a bigger slice of the local pizza market thanks to your text message marketing campaigns.

The family-owned Main Line Pizza restaurant is located in Wayne, Pennsylvania -- a small town 10 miles west of Philadelphia. Owners Robert and Jennifer Saionz have been its owners for 18 years.

84444.com provides text message marketing solutions to businesses and organizations. It is owned by Advanced Telecom Services.

Watch the video of the Main Line Pizza text message marketing interview here.

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